Bob is responsible for creating perhaps the second most recognizable comic book icon in the history of the medium, just after Superman representing superheroes. Bob created the typical, average, American teenager, Archie Andrews.
Here from 1941's Pep Comics #22 is his first appearance:
and Jeffy and America's favorite perennial average typical teenager would always choose ...
Betty over Veronica.
It's a no brainer.
Happy birthday anyway Bob. Maybe you should rise from the dead and straighten this nightmare out.