Wednesday, September 9, 2009

"After these messages...we'll be right back!"

I despise commercials. Commercial interruptions that is.

I hate TV commercials interrupting the story I'm trying to watch. Comedy or drama it takes away from the dramatic flow and chops the story arc.

I hate radio commercials taking up my drive time that I use to get news and entertainment. Not to mention that most radio commercials are for drunk driving lawyers and off-shore auto insurance, makes me wonder who they think I am.

I hate pop-up ads on my computer and spam in my e-mail.

I hate junk mail in my mail box and telemarketers on my phone.

I hate being on the beach and hearing an airplane overhead, and when I look up, it's a piper cub trailing a banner for a big sale at an auto dealer or electronics store.

What part of peoples business and marketing training tells them, that by annoying me they will gain my consumer loyalty and hard earned dollar?

If I want their service or product...I'll find them...they don't need to find me.

Yet, for some reason...if the commercial is 30 years old or so, I find some joy in it. A nostalgia for the items advertised sure, but I think I also enjoy them because I know that the ad execs who produced them are long dead. Hopefully from some severe liver ailment or some other major organ failure.

This blog has no ads or sponsors, and I choose to keep it that way.

But if it did, they'd be like this.

After these messages, we'll be right back.

Tootsie Pops, Whamo Super-Elastic-Bubble-Plastic, Trix and Cheerios.

Funny Face soft drink and Cracker Jack.

Libbyland Pirate Picnics, SSP Racers, Count Chocula, Frankenberry, Boo Berry and Lucky Charms.

Goodbye dead sales sleazeballs. Thanks for some nice memories.

P.S. Kids: You'll note that none of the toy ads had movie tie-ins and none of the cereals had toy or movie or TV show tie-ins. People used to take pride in being original. I do miss that.


Anonymous said...

Before these commercials most products had slogans. We would play a game where one person would give a slogan and everyone else would try to guess the product. "When it Rains it Pours" was of course Mortons salt. "Ask the Man who drives One" we all know was Packard Automobile. Know any more? Your brother Bob

Jeff Overturf said...

How about these? "The quicker picker upper" (Bounty paper towels), "Mmm-Mmm-Good!" (Campbell Soup), "Sometimes you feel like a nut, sometimes you don't" (Peter Paul Mounds and Almond Joy), "It's the Real Thing" (Coca-Cola), "The San Francisco Treat" (Rice-A-Roni), "The Dog Kids Love to Bite" (Armour Hot Dogs), "Stronger than Dirt" (Ajax), "From the Land of Sky Blue Waters" (Hamms Beer), "So Round, So Firm, So Fully Packed" (Chesterfield I think??), "A Little Dab'll Do Ya" (Dippity Doo), "How are you fixed for blades?"/"Look Sharp" (Gillette), "Manly yes, but I like it too." (Irish Spring), "The Heavenly Coffee" (Chock Full O' Nuts), "Plop.Plop. Fizz, Fizz, Oh What a Relief It Is" (Alka Seltzer), "The Beauty Soap of the Stars" (Lux) they play this game in Vegas? I think I found my way out of our current global economic crisis!

Marco said...

Here's 2 commercials you might like.

Chick Lambert "along with my dog Storm" was the king of late night TV car commercials before Cal Worthington. He was General Manager for Ralph Williams, another legend of LA late nights, who ended up doing some jail time.

Chick liked to have a drink once in awhile, according to a friend who worked there in the mid 1960's. In these two commercials it appears that they had a very long meal break, and the drinks came, but not the meal.

Jeff Overturf said...

Now THAT'S good TV advertising, Marco!

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